Multi Masterclass Strategy, Marketing & Sales

‘If you don’t know where you want to go, you will never get there.’

This paraphrase of a quote by the Cheshire cat from Alice in Wonderland captures the essence of this master class. The Strategy, Marketing & Sales masterclass is a course that deals with strategy development as an organisation’s most fundamental management activity.

Start	Variable	Self-study	10 hours per week
Locations	Utrecht, Dordrecht, Breda	Investment	€ 4.488,60
Duration	half a year, 7 days

Training
Programme
Admission
Practical
Experiences

About the training

To survive, companies, governments and individuals must constantly prepare for the future. The better they assess it, the greater their chances of success. Our multi masterclasses are a collection of separate masterclasses that together address the topic in an in-depth way.

From a survey by executive search firm “Korn/Ferry International” comes the following quote: ‘The most common mistake of new executives, according to the survey, is ‘failure to establish strategic priorities’ cited by 23.5 per cent of respondents. Strategy, this shows, is a subject that needs sufficient attention. The Strategy, Marketing & Sales masterclass follows on from this.

The programme

Strategy & Policy module
Module Strategic Marketing

Admission

To follow the Strategy, Marketing & Sales multi master class, you have at least a HBO degree and three years of relevant work experience. Admission via a personal intake interview is also possible if you can demonstrate that you function at least at HBO level on the basis of subject-specific education and at least three years of professional experience.

You will discuss your personal work situation and wishes in a one-to-one interview with an education expert. Based on this, you will receive a study recommendation and can be admitted to the programme.

Title and diploma

After completing the Strategy, Marketing & Sales multi masterclass, you will receive a Strategy & Sales diploma from Netherlands Business Academy. With this diploma you can obtain exemption for the relevant part of the full master programme.

Duration and study load

The Strategy, Marketing & Sales multi-masterclass consists of 7 contact days. Including the lecture hours, you should count on an average study load of 10 hours per week.

Locations

The Strategy, Marketing & Sales programme is offered in Utrecht, Dordrecht and Breda (subject to sufficient participation per location).

Class times

The lectures take place on Mondays. Prior to the lectures, you will work on your assignments with your fellow students and NLBA supervisor(s). Every 1st lecture day of a new module there is
no consultation session.

Morning: 11:00 – 13:00 consultation session
Afternoon: 14:00 – 17:00
Dinner: 17:00 – 18:00 included in venue fee
Evening: 18:00 – 21:00